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<p>W三届进博会如期而至Q奔驰、宝马、奥q(BBAQ均携顶品阵容精彩亮相。在今年Ҏ的市场环境下Q本届进博会的召开Q进一步嘪显中国在抗击新冠肺炎疫情及复工复产方面的U极成果?/p><p>从汽车行业来看,国内车市自二季度开始的反弹一直gl至今,成功扮演全球“避风港”的角色Qؓ各大跨国车企提供了极大的业W支撑。尤其是高档车市场,更呈现出一枝独U的强劲增ѝ?/p><p>数据昄Q三季度Q国内高档R市场累计销?7.7万辆Q同比增?7.1%Q较d新增20万辆。其中,BBA当季在华销量均?1万辆以上Q占其全球销量的比重均在三至四成左右Q在一定程度上抉|了其在全球其他市场的下滑?/p><p><img alt="" src="http://imagecn.gasgoo.com/moblogo/News/UEditor/image/20201106/6374024683485419881085784.jpg" origin="http://i.ce.cn/auto/auto/gundong/202011/06/W020201106254355766938.jpg"/></p><p>在此带动下,BBA汽R业务一改二季度的亏损、下滑,三季度各主要财务指标均呈现明昑֛升,息税前利润及销售回报率{更是实现由亏损转向盈利Q宝马、奥q在销量上也分别达?.6%?.4%的同比正增长。BBA前三季度各指标,也因此实C一定程度的提升?/p><p>Ҏ来看Q三季度及前三季度,奔驰依然在息E前利润及销售回报率上保持明显优势,宝马则l在销量上实现领跑。值得注意的是Q宝马前三季度营业收入较奔驰有着15.45亿欧元的反超。奔驰胦报显C,q主要是受到重组计划所产生费用的媄响?/p><p>今年7月,奔驰母公司戴姆勒宣布其重组计划?022qg长至2025q_q将加大成本削减、裁员等力度?0月初Q戴姆勒又发布梅赛d?奔驰全新战略Q强化豪华定位,推动电动化发展,q羃减非核心业务开展,以提升盈利水q?/p><p>从奔C季度的业l来看,其一pd的重l措施已l生效果,“正走在降本增效的正道路上”。奔驰方面预计,其四季度仍将保持U极的增长势头。不q,考虑到当前全球疫情的蔓g势Q以及脱Ƨ等不确定因素,今年全年光团的销量及营收都将明显低于上一q_但自q金流显著增加,汽R业务调整后的销售回报率则将?.5%-5.5%之间?/p><p><img alt="" src="http://imagecn.gasgoo.com/moblogo/News/UEditor/image/20201106/6374024683502419885600643.jpg" origin="http://i.ce.cn/auto/auto/gundong/202011/06/W020201106254355818189.jpg"/></p><p>宝马三季度亦是实现强劲复苏,除息E前利润转正外,销售回报率同样回归正向区间。受此带动,宝马集团前三季度全球市场份额也提升至3.2%Q其中,不断增长的电动R销量,正在成ؓ其愈发重要的销量支撑?/p><p>宝马财报昄Q今q?-9月,宝马在全球已累计交付过116000辆电动RQ同比大?0%。“我们已l牢固地立为全球电动汽车领先的刉商之一”,宝马集团董事镉K普策表示?/p><p>值得注意的是Q有外媒报道Uͼ宝马正改变其甉|化战略,开发电动R专有q_Q预计于2025q之后在匈牙利新工厂投。此前,在齐普策的力MQ宝马一直坚持多动力׃nq_Q以降低成本。对比来看,奔驰、奥q已分别规划2个和4个电动Rq_Q且产品落地旉大q早于宝马,q会否对宝马目前在电动R领域的领先地位造成冲击q有待观察?/p><p>对于今年全年的预期,宝马斚w同样预计集团销量将大幅低于上一q_光端R型销量将下滑10%以上Q汽车部门的销售回报率则将?Q至3Q之间?/p><p><strong><img alt="" src="http://imagecn.gasgoo.com/moblogo/News/UEditor/image/20201106/6374024683517419881115502.jpg" origin="http://i.ce.cn/auto/auto/gundong/202011/06/W020201106254355856397.jpg"/></strong></p><p style="text-align: center !important;line-height: 30px !important;font-size: 14px !important;color: #999999;margin-top: 10px !important;" label="囄备注">宝马iNext概念车,光产版卛_?1?1日发?/p><p>奥_斚wQ三季度及前三季度,在销量及营收上相比奔驰、宝马仍有着较大差距Q但在息E前利润和销售回报率上,则已接近甚至是达到宝马水q뀂奥q方面表C,除了有针Ҏ地削减库存外,一个主要的因素是对HERE股䆾以及大众集团内部一家子公司的出售所带来的收益?/p><p>加之Q对成本的严格控Ӟ奥_在前9月保持了较ؓ充裕的现金流量,同比提升15.7%?7.83亿欧元。这也将保证奥_Q能够“l在甉|化和数字化等未来领域q行投资”?/p><p>对于后箋的市势,奥_斚w有着同样的预判,对四季度谨慎乐观的同Ӟ其全q的交付量、营收、营业利润等都将大幅低于上一q?/p> </article> <!-- Baidu Button BEGIN --> <div id="bdshare" class="bdshare_t bds_tools get-codes-bdshare"> <span class="bds_more">分n刎ͼ</span> <a class="bds_qzone"></a> <a class="bds_tsina"></a> <a class="bds_tqq"></a> <a class="bds_renren"></a> <a class="bds_t163"></a> <a class="shareCount"></a> </div> <script type="text/javascript" id="bdshare_js" data="type=tools&uid=0" ></script> <script type="text/javascript" id="bdshell_js"></script> <script type="text/javascript"> document.getElementById("bdshell_js").src = "http://bdimg.share.baidu.com/static/js/shell_v2.js?cdnversion=" + Math.ceil(new Date()/3600000) </script> <!-- Baidu Button END --> <!-- Duoshuo Comment BEGIN --> <div 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