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<p>如今的品牌都惛_借话题营销的热度出圈,“会不会玩”成了品牌成功营销的关键。今q双十一之前Q欧拉就开启了“Ƨ拉白猫Q最in潮我?rdquo;的潮改众{计划,200份限量众{w度上U不久就被网友抢购一I,_丝热度I前高涨。欧拉在为爱车粉丝们带来大L利之余Q也让欧拉以用户需求ؓ导向的营销zdq入到圈外h的视野之中?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7ca6a64f.png" /></p> <p><strong>玩{潮改文化Q引爆用h装热?/strong></p> <p>随着汽R消费人群的年dQ汽车消费理忉|已实C实用性工PC性化时尚新品的{变。尤其是在精品纯电动汽R消费d军中Q?0后?0后对汽R个性化、定制化的需求十分旺盛。汽车对于他们来说绝不仅限在代步工具的范_更是他们w䆾的标{֒C交的工兗而欧拉品?ldquo;潮改无极?rdquo;的活动正好切中了q轻Z性化的痛炏V?/p> <p>此次潮改zd通过U上的Ş式,用户在欧拉APP上发表留a提供了众多改装创意,Ҏ拉白猫的改装玩法不只局限于动感潮酷手绘涂装Q还Z外观和内饰的特点提供了各U天马行I的改装Ҏ?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7ca9d7aa.png" /></p> <p>潮改zd不单单吸引到了个人用L体,q不少Ҏ拉白猫感兴趣的媒体h也加入欧拉白猫R型潮改的行列中来。他们拥有更专业的技巧和更成熟的改装Ҏ。在一个方案中改装者不仅降低了Ƨ拉白猫的Rw重心,q更换了一套复古的轮毂Q用反差塑造了潮流Q又为欧拉白猫换上了蓝白渐变的改色膜Q一番重创意之下,为欧拉白猫带来了全新体验?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7cac4c80.png" /></p> <p>Ƨ拉在积极引导用P认真們֐用户的内心之后,创造出了一个又一个高人气的出圈玩法,让欧拉品牌的“共创”模式深入人心?/p> <p> </p> <p><strong>领跑都市学Qؓ潮改提供无限可能</strong></p> <p>原厂Ƨ拉白猫无疑是一台潮车,但对独特、潮的q求Q是q轻消费者热qzȝ态度。所以如何让白猫变得更潮一点,是非常值得思考的问题?/p> <p>Ƨ拉白猫的潮感来源于极设计风格Q极Ua的潮理念运用在Ƨ拉白猫w上让它摆脱?ldquo;q度设计”的篏赘感。在前脸设计斚wQ欧拉白猫݅取了憨态可掬的萌猫表情为灵感,大灯设计犹如猫瞳Q配合立体感十的呼吸散热孔Q塑造出了一只调皮可q猫咪形象。由于造型z又极具时尚感,不论是重新设计格栅,q是更改前包_都能带来焕然一新的体验?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7cb051cb.png" /></p> <p>Ƨ拉白猫的尾灯同样采用了猫爪前掌肉垫造型设计Q与前大灯的设计风格相呼应,呈现Z只矫L萌猫形象。与矫健w姿相搭配的是动感锋利的回旋镖式双色造型轮毂Q营造出灵动ȝ的观感。面对这Lz又富有灵动感的侧nQ改装潜力非常巨大,可以更换不同样式或不同尺寸的轮圈Q比如此前提到的复古式轮毂,便能呈现不一L风格。此外避震也是DIY的极佳选项Q更低重心的白猫Q能lh更运动和前卫的观感。当Ӟ即便只是d一些手l涂装,都ؓƧ拉白猫的潮Ҏ供了无数可能?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7cb6e4b1.png" /></p> <p> </p> <p><strong>号召潮改文化Q播撒汽车文化萌?/strong></p> <p>Ƨ拉白猫凭借潮前卫的外观设计坐拥大批q逐个性潮的q轻用户体Q但完全的个性化q是需要改装文化来提供Uh定制的独特属性?/p> <p>如今国内的改装市场非常萎靡,行业受阻严重?ldquo;2020中国汽R改装行业高峰论坛”是中国汽车工业协会主办的中国汽R改装行业最具媄响力的行业盛会,会上指出了当下改装的巨大困境Qƈ了改装行业对“拉动内需”的国家战略具备的深刻意义Q改装业市场将会迎来极大的发展机遇。加快推q改装行业合法化q程Q是“圆桌会议”上的大{们努力的方向?/p> <p>但光靠政{推q改装行业的发展是不够的Q还需要汽车用户们的积极参与,体验改装的乐,改装文化的U子z向一片片国内“荒芜的戈?rdquo;。欧拉白猫潮Ҏ动,不仅仅是l予用户改装Ҏ那么单,在拉花和潮改之前Q欧拉向用户攉了改装构思和玩法Q让众多有想法、有创造力的用户参与到自发的改装活动中来,让改装的萌芽落地生根?/p> <p><img src="https://image.danews.cc/upload/doc/20201124/5fbca7cbdef53.png" /></p> <p>此外Q凭借着一ơ又一ơ与用户玩在一L营销zdQ欧拉成功让品牌营销zd出圈Q也极大E度上促成了汽R改装文化的传播。在长城品牌强大的号召力背书下,市场中潜在消费者对改装文化的印象也发生了扭转,为改装文化的基础奠定和后l发展A献了宝贵力量?/p> <p>Ƨ拉在树立精品纯电动潮流标杆的同Ӟ与用L在一P玩{街头艺术Q打造潮文化,q积极推动改装圈子的交流和规范化。这样一个将潮流和创新完全吸收的q轻品牌Q自然引领了_֓U电动汽车的发展新局面?/p> </article> <!-- Baidu Button BEGIN --> <div id="bdshare" class="bdshare_t bds_tools get-codes-bdshare"> <span class="bds_more">分n刎ͼ</span> <a class="bds_qzone"></a> <a class="bds_tsina"></a> <a class="bds_tqq"></a> <a class="bds_renren"></a> <a class="bds_t163"></a> <a class="shareCount"></a> </div> <script type="text/javascript" id="bdshare_js" data="type=tools&uid=0" ></script> <script type="text/javascript" id="bdshell_js"></script> <script type="text/javascript"> document.getElementById("bdshell_js").src = 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