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src="https://image.danews.cc/upload/doc/20201123/5fbb72ef05b2b.png" /></p> <p>长城汽RƧ拉品牌市场传播ȝ 姚飞Q左Q与玩R教授ȝ理邱江(叻I</p> <p> </p> <p>玩R教授Q我们注意到Q欧拉今q直播间风生水vQ联合了谢娜、汪늭明星Q双十一联手l嘉、吴昕,单日订单H破10129辆,成ؓ双十一首个单日销量破万的新能源品牌,q背后的原因是什么?</p> <p> </p> <p>姚飞Q除了欧拉强大的产品实力及营销破圈外,单纯q播而言Q我们摸索出了属于欧拉自q玩法Q即“直播+拼团+电商”Q实现渠道互通,共战pQ?/p> <p> </p> <p>在直播之前,我们会通过短视频等方式引流Q保持强曝光Q吸引观众到直播间占位。开播期Q通过多个孵化账号一L播,实现快速吸_,直播中通过量的暖心礼品和优惠Q激发购买欲Q弹q刷屏,营造火热的卖场氛围?/p> <p> </p> <p>直播中,我们会直接抛出极兯惑力的团购优惠及时抓住用L购买Ʋ望Q实现当{化。用户可获得拼团成功q现、购车抵用券、半仯车锦鲤等Q直接逼定高意向客戗?/p> <p> </p> <p>最后,我们与垂直汽车^収ͼ如汽车之家合作,通过U上VR看R服务Q解决用户不出门卛_看R、了解R的需求。随后,用户可以直接转向电商q_Q通过Ƨ拉APP、天猫、京东、拼多多{下单,实现销售{化的最后一步?/p> <p> </p> <p>玩R教授Q?月䆾Q好猫在北京车展开启预售;11月进行了媒体抢先试驾及上市,那么未来Q欧拉好猫的营销思\是什么?</p> <p> </p> <p>姚飞Q当时代抛弃我们的时候,q一声招g不会打。竞争丛林中Q能留下来的Q只有那些对变化作出最U极反应的品牌。已l有数据表明Q?020q底Q?0后年Mh占据整体消费力?0%?021q城市消费中?00块钱中有70块或者更多是由年Mh花出ȝ。年Mh已经成ؓ炙手可热的金主,而他们,更愿意ؓ悦己花钱。作ZN向新世代的智潮跑,Ƨ拉好猫的营销实C个创变,真正与时代共振,为新世代再造经典?/p> <p> </p> <p>一是品牌创变,从主机厂思维向互联网思维转变Q从底层更新对品牌的认知Q真正打造好猫对q轻人的文化影响力,我们与男、乐队的夏天合作也是Zq种考量?/p> <p> </p> 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