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<p>一个明昄事实是,?0后?0后ؓ代表的这届年MhQ显然比以往M一届都要会“?rdquo;Q从模型到手办,从JK到娃娃,从下赛道到R辆改?hellip;…q些圈子似乎期待用自己的热׃执拗向每一个h宣告属于q轻的张扬。他们眼中的汽RQ早已不再是代步工具Q而是哥们Q是Q是伙计Q是满怀热烈而又无处安放的青春?/p> <p>2020q广州R展上Q欧拉踩着现实M的尾_发布了全球首个电动R原厂改装IP“Ƨ拉猫变研究所”Q改装RM携改装作品亮相,让所有h看到了关于新世代的新可能?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6bf6add1.png" /></p> <p> </p> <p><strong>玩出更多可能Q关于新世代的星故事</strong></p> <p>??日发布改装IPPq个颇有“二次?rdquo;气味?ldquo;Ƨ拉猫变研究所”从一诞生便充满了“独乐乐不如众乐乐”的气息:从改装IP名称到ICON设计全网征集共创Q再到面向专业玩家、欧拉Rd全网用户征集潮玩改装ҎQ再到本ơR展五ƾ改装R的亮相,正是众h的灵思创惻I成就了欧拉街头的潮改艺术Q打开了关于改装的“星想?rdquo;?/p> <p>本次车展上iAcro׃部的ȝ裆老爷Q现场分享了他和团队带来的改装R——Ƨ拉好猫赛道?ldquo;如虎”的创作灵感。在他看来,改装是凸显自己审与品味的最x式,Ƨ拉好猫赛道?ldquo;如虎”通过U手工打造宽体套件的方式Q结合RALLY CROSS与DTM赛R的设计灵感,向世界传达了“中国创?rdquo;的风潮?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6bfe9915.png" /></p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c1a64c2.png" /></p> <p>而国内知名改装团队工匠派所打造的黑猫敞篷版,则将q轻人的Geek核彰显得淋漓尽致。在改装q程中,他们l过大量的机械结构设计和强度计算Qƈ重新设计了底盘整体结构,在欧拉黑猫本w扎实的用料支撑下,“q轻人第一台电动敞?rdquo;如此横空Z?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c1ccf0c.png" /></p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c20376e.png" /></p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c22de9e.png" /></p> <p> </p> <p>更有热爱改装的Rȝ璐和c米Q结合各自审、用需求和创意Q分别改装出“史上最女的欧拉黑?rdquo;?ldquo;史上最性感的欧拉黑?rdquo;?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c259069.png" /></p> <p>l过璐璐的改装,Ƨ拉黑猫低趴的轮毂造型帅气十Q粉色Rw散发少x息,车头车尾以及车顶部分?ldquo;烟熏?rdquo;又带有一丝魅惑,q动复古中带着可爱性感Q出街即成焦炏V?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c288052.png" /></p> <p>而米c的改装更ؓ大胆Q经换运动风轮毂、造宽体等攚w,可爱萌的Ƨ拉黑猫一攚w|p成赛车更具野性,Zh眼球?/p> <p>当然Q对于更多的普通年M族而言Q改装也许只是不l意间的一ơ小满I是自己配出内饰颜色那一刚w的心有灵犀Q是Z不限行、更安全的每ơ出行,在一点点的尝试过后,却意外的收获了满满的成就与喜悦?/p> <p>除欧拉黑猫敞L和欧拉好猫赛道版“如虎”外,长城Ƨ拉今年q与阿狸{划?ldquo;萌宠玩联盟计划”城市巡展Q改装打造欧拉黑猫与阿狸联名ƾ。未来还会相l推出欧拉品牌与车主联名ƾR型,与更多的专业玩家、跨界品牌、R主达人合作,推出更多个性、定制化产品?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6c2a9f36.png" /></p> <p> </p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6bfa20b0.png" /></p> <p>在当下Q新世代的星故事Q还有很多可以说?/p> <p> </p> <p><strong>聚变“向上”核能Q关于新世界的新蓝图</strong></p> <p>毋庸讌Q随着中国汽R市场消费升脚步的不断加快,各大汽R厂商之间的竞争也于白热化。面临着L配置日趋同质化的NQ如何通过提供更加有深度、有温度的差异化品牌价g验,ȝ牢抓住这一届年MhQ成Z摆在当下每一个主机厂面前的关键问题?/p> <p>ҎQ长城欧拉似乎早有成竹在胸:</p> <p>在以“新零售、新刉、新、新金融”的欧拉新四化加持下,极富个性化的IP改装定制无疑是一个长城欧拉聚变向上的崭新H破口,也正是欧拉对于年Mh的亲切回{?/p> <p><img src="https://image.danews.cc/upload/doc/20201120/5fb7a6bfccc57.png" /></p> <p>在长城汽车欧拉品牌营销ȝ理余飞看来,“Uh订制”化的“猫变研究所”以四大“喵变”价D行聚合,L_下年M代个性化的审及价DN求?ldquo;让每台R都不一?rdquo;?ldquo;L装重C交”?ldquo;改装的是车,展示的是生活态度”?ldquo;打造泛潮流文化嫁接H口”Q这不仅是营销战略Q更是对长城Ƨ拉p现代柔性制造战略的最新考量Q也是打造独一无二Ƨ拉潮玩文化C的重要步骤,多态的深度聚合Qؓ长城Ƨ拉品牌本nQ也Z国汽车改装潮文化的健康向上发展Q提供了最好的土壤?/p> <p>同时Qؓ了改变普通改装活动风险大、限制多的顽疾,长城Ƨ拉“猫变研究所”?ldquo;官改”引领电动车改装向着专业化、合规化方向发展Qؓ更多惌力的释放提供了广阔空_Z国汽车文化的蓬勃发展贡献着自己的力量?/p> <p>在颜值即正义的当下,可盐可甜的百变欧拉无疑将成ؓ“外貌协会”们的最新宠儿,一q新世界的蓝图,正随着“猫变研究所”的C位降临缓~展开?/p> <p>凡是q往Q皆为序章,“Ƨ拉猫变研究所”的更多可能,到这里也才刚刚讲了个开头?2?9日,?ldquo;十万伏特 电力觉醒”Z题的一场集改装作品U、改装大讲堂、改装大咖聊、改装文化大q的线下嘉q华Q将在广州引爆潮,q轻风暴Q一触即发!</p> </article> <!-- Baidu Button BEGIN --> <div id="bdshare" class="bdshare_t bds_tools get-codes-bdshare"> <span class="bds_more">分n刎ͼ</span> <a class="bds_qzone"></a> <a class="bds_tsina"></a> <a class="bds_tqq"></a> <a class="bds_renren"></a> <a class="bds_t163"></a> <a class="shareCount"></a> </div> <script type="text/javascript" id="bdshare_js" data="type=tools&uid=0" ></script> <script type="text/javascript" id="bdshell_js"></script> <script type="text/javascript"> document.getElementById("bdshell_js").src = "http://bdimg.share.baidu.com/static/js/shell_v2.js?cdnversion=" + Math.ceil(new Date()/3600000) </script> <!-- Baidu Button END --> <!-- Duoshuo Comment BEGIN --> <div class="ds-thread"></div> <script type="text/javascript"> var duoshuoQuery = {short_name:"0595qc"}; (function() { var ds = document.createElement('script'); ds.type = 'text/javascript';ds.async = true; ds.src = 'http://static.duoshuo.com/embed.js'; 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