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<p>“双十一”以吹爆的玩法q年屡创销量新高,今年Q深谙创新营销的长城欧拉早早开启了“Ƨ拉白猫Q最in潮我?rdquo;潮改拉花众筹zdQ截?1?1日,限量200份的众筹份额已被抢购一I。此ơ众{Ҏ花活动ؓ热衷个性表辄pR潮族带来了大波儿利Q粉丝热度再升。自上市以来Q长城欧拉以用户需求ؓ导向的品与营销{略日渐深入人心Q品?ldquo;共创”模式来成熟,在长城强大制造与品牌背书加持下,q入了快速增长的新通道?/p> <p><img src="https://image.danews.cc/upload/doc/20201111/5fab881febf03.png" /></p> <p><strong>众筹汽R拉花人气高:个性出街新“?rdquo;?/strong></p> <p>众筹潮改拉花不仅在汽车圈里少见,在整个众{界也是独一份儿的创意,q次zd引发了欧拉白猫准车主们的高参与热情Q众{进度达成惊人。看?ldquo;剑走偏锋”?ldquo;众”思维却体现出长城Ƨ拉对于Z世代及时潮的敏感度和深刻z察力,而这正是吸粉q轻人的关键?/p> <p>拉花属于汽R改装文化Q即通过车n贴纸设计来表达Rȝ个性审和味。欧拉白猫的受众人群正是l济和思维更加独立的年MhQ他们对于R辆的需求绝不仅仅限于代步工P而要满w䆾标签、社交等多种功能Q徜徉都市、时靓丽的潮改拉花成ؓ他们潮改pR的最佳选择Q既不需?ldquo;重工”“核”的越野改装,q能彰显q潮流态度Q何乐不为?/p> <p><img src="https://image.danews.cc/upload/doc/20201111/5fab88201846e.png" /></p> <p>Ƨ拉白猫定位于城市出行的型电动汽RQ极仿生学设计萌态十I回头率高Q圆润流畅的U条和饱满的车n造型Qؓ拉花创意提供了极大的发挥I间。此ơ拉׃{Ҏ动D办的同时Q欧拉APP也开启了#癑֏白猫׃?话题征集zdQ引导用戯辑֯于欧拉白猫改装的奇思妙惻I为未来的改装IPzd做好准备?/p> <p>U极引导用户、认真們֐用户Q得长城欧拉更加了解用户需求,不断创意出高人气的互动玩法,让消费者真正加入到品牌共创的生态圈中,打开智慧的新世界?/p> <p><img src="https://image.danews.cc/upload/doc/20201111/5fab882041d83.png" /></p> <p><strong>Lpd牌法则:_丝“上位”共创潮生z?/strong></p> <p>“以用户ؓ中心”是长城欧拉最核心的品牌逻辑Q诏I于品牌、品,到营销的全q程Q探索出一套独特的“Lp?rdquo;品牌法则?/p> <p>z察到年Mh?ldquo;撸猫”萌宠文化的喜爱,长城Ƨ拉以白猫开启了“猫系”命名的品策略,白猫、黑猫、好猫第一旉q速在公众心里形成鲜明的印象标识。除了满用L情感需求,长城Ƨ拉也十分关注用h法,以此开展定制化的品营销{略。欧拉黑猫正是应车主喊话而立刻被“安排?rdquo;改名Q欧拉好猫R色命名也由公开征集评选而定。最q欧拉全球青q共创计划第二季zd开启,让更多领域的青年体、潜在消费者参与设计,消费者的w䆾转化为欧拉未来的创造者?/p> <p><img src="https://image.danews.cc/upload/doc/20201111/5fab8820a829d.png" /></p> <p>用户思维同样d了营销渠道。直播带货是当下q轻人流行的营销方式Q欧拉及早入局创新营销Q开启新零售2.0模式。通过入驻热门直播q_、主电商,以及?ldquo;芒果?rdquo;流大咖合作Q长城欧拉成功再掀带货热潮Q年ȝ?ldquo;打成一?rdquo;Q订单稳步攀升?/p> <p><strong>长城pdw名门:另辟y径U电_֓No.1</strong></p> <p>作ؓ长城汽R集团旗下首个新能源品牌,长城Ƨ拉选择了与其他自主品牌不同的新能源发展路径Q聚焦精品电动汽车市场,坚持100%正向研发原生U电动R?/p> <p>依托长城汽RU电专属MEq_的强大研发实力,Ƨ拉白猫形成了同U领先的U技配置和性能品质。欧拉白猫采用超60%高强钢,不仅配备?安全气囊Q还搭蝲了博?.3 ESP车nE_pȝ、LDW车道偏离预警、AEB自动式紧急制动等安全配置Q同U竞品无出其叟?/p> <p><img src="https://image.danews.cc/upload/doc/20201111/5fab88210ddd5.png" /></p> <p>除了品质刉背书,长城汽Rq以丰富的渠道网l资源和强大的售后服务保障体p,为长城欧拉的创新营销加速助力。正是由于线下经销商店的高效反馈和服务Q得用L上下订之后能够迅速通过U下试驾Q完成订单落地?ldquo;量变现”Q打通销售闭环的“最后一公里”。这也得长城欧拉成为天猫^台成交量TOP1的新能源汽R品牌?/p> <p>最新数据显C,长城Ƨ拉10月销量突?000辆,同比增长?00%Q今q已实现8q涨Q遥遥领先于A0U和A00U纯电动汽R市场。在长城集团强大的制造与品牌资源加持下,长城Ƨ拉凭借思维破界Q让更多消费者参与到品牌共徏中,已树立v_֓电动汽R潮流新标杆的品牌形象Qƈ强势夯实了同U市场的领导者地位?/p> </article> <!-- Baidu Button BEGIN --> <div id="bdshare" class="bdshare_t bds_tools get-codes-bdshare"> <span class="bds_more">分n刎ͼ</span> <a class="bds_qzone"></a> <a class="bds_tsina"></a> <a class="bds_tqq"></a> <a class="bds_renren"></a> <a class="bds_t163"></a> <a class="shareCount"></a> </div> <script type="text/javascript" id="bdshare_js" data="type=tools&uid=0" ></script> <script type="text/javascript" id="bdshell_js"></script> <script type="text/javascript"> document.getElementById("bdshell_js").src = "http://bdimg.share.baidu.com/static/js/shell_v2.js?cdnversion=" + Math.ceil(new Date()/3600000) </script> <!-- Baidu Button END --> <!-- Duoshuo Comment BEGIN --> <div 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